Reopening the high street

banner with spend local, stay safe message

COVID-19 surveys
We have recently distributed some new surveys (updated for 2021) for residents and business owners. It would be most appreciated if you would take a few minutes to share with us how COVID-19 is affecting you.

Supporting high street businesses

Following the first COVID-19 national lockdown, South Cambridgeshire District Council recruited 2 new High Street Business Support Officers to help support our local small to medium businesses reopen and recover.

Reopening team

Since July, our officers have been visiting local businesses throughout the district, providing advice, support and signposting to relevant Government guidance. In addition, they have distributed window and floor stickers, safety posters and leaflets to help promote the Council's "Shop local, stay safe" message.

As business owners continue to navigate evolving guidance, the Reopening the High Streets team are here to offer continued support. Whether you are an essential business that has remained open throughout the pandemic, or are preparing for the future reopening of your business, if you are a small to medium customer-facing enterprise in South Cambridgeshire and require support from one of our High Street Business Support Officers, please contact the team:

Some examples of ways in which our High Street Business Support Officers can help:

  • Signposting to resources to help you complete a comprehensive COVID-19 risk assessment, to make sure you have covered what you need to keep workers and others safe
  • Clarification of the relevant sector guidance for your business, to ensure you have understood and taken all reasonable steps to help people work safely from a "COVID-secure" workplace
  • Supporting you to implement measures to ensure employees and customers are able to maintain a 2m distance in the workplace and that all mitigating actions possible are implemented to manage transmission risk
  • Advice on cleaning, handwashing and hygiene procedures in line with current guidance
  • Supplying general signage to support COVID-19 best practice and the "Shop local, stay safe" message
  • Providing a point of contact at South Cambridgeshire District Council for future enquiries, for example regarding changing guidance and how it may affect your business


Case studies

photo of the outside of The Flower Boutique in Linton

The Flower Boutique, Linton 

When legislation changed, requiring customers to wear face coverings in shops, the business owner of The Flower Boutique contacted us for support.  We were able to provide printed resources including Council signage reminding customers to wear face coverings when entering the store.  In addition, we were able to offer further clarification for the business owner regarding the Test & Trace procedure for employers, instilling confidence that they are prepared they be contacted by NHS Test & Trace, a staff member, a customer or the local Public Health England Health Protection Team (PHE HPT) to inform of either a confirmed or suspected case of COVID-19.



photo of the exterior of The Old School House Rooms B&B in WaterbeachThe Old School House RoomsWaterbeach

The business owner of The Old School House Rooms was seeking further clarification regarding the procedure for self-isolation, should a guest staying at the accommodation develop COVID-19 symptoms during their stay.  We were able to signpost the business owner to the correct government guidance and make suggestions for adapting the booking and/or check-in process, to ensure that customers are aware of the procedure from the beginning of their stay at The Old School House Rooms.




Third Generation Hair Studio, Melbournphoto of the exterior of Third Generation Hair Studio in Melbourn

When the government guidance changed, requiring staff in close contact services such as hairdressers, barbershops and beauty salons to wear both a visor/goggles and Type II face mask, the business owner contacted us for advice concerning the implications this would have for customers and team members who are hearing impaired.  We were able to signpost the business owner to the relevant guidance surrounding exemptions and provide reassurance that by law it is acceptable for a team member to remove their face covering, should they be speaking to someone who relies on lip reading, clear sound or facial expressions to communicate. 

Willingham Auctions Café, Willingham

photo of the exterior of the Willingham Auctions Cafe in Willingham

In addition to signposting the business owner towards potential funding opportunities such as the Retail, Hospitality & Leisure Grant Fund (RHLGF) and organisations providing further support such as the Cambridgeshire and Peterborough Growth Hub, we were able to answer specific questions the business owner had regarding the “Eat Out to Help Out” scheme and which of the Willingham Auction Café’s offerings were eligible.  Further, we were a direct point of contact for the business owner when further queries arose regarding updating the company's self-isolation procedure, should an employee develop COVID-19 symptoms.


European Regional Development Fund

The project is receiving up to £140,000 of funding from the England European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Communities and Local Government is the Managing Authority for ERDF. Established by the European Union ERDF funds help local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations.

European Regional Development Fund logoHM Government logo

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